Therabody House at the Olympics 2024
Brand Experience
Paris
2024
Therabody aimed to create a calming and immersive space during the Olympic Games to highlight their recovery products, providing athletes with an environment to relax and recharge. The goal was to offer visitors a firsthand experience of the products while promoting discussions around sports, performance, and recovery.
We transformed a 180 sqm space at Beaubourg into the Therabody House, designing a tranquil environment with interactive stations where athletes and visitors could explore Therabody’s offerings. The space served as both a recovery hub and a platform for meaningful conversations on athletic performance, strengthening the brand's connection with its audience.
Agency scope:
Design, production & installation.
